A doctor in eight years & solar salesperson in a day?
Wait a minute there is definitely something wrong with that heading. Two of my nephews' are studying Medicine and, yes, it does take eight years to produce a Doctor and…
Selling Commercial Solar to the Seven Emotional Buying Styles
There is a fundamental shift, in 2020, in the way commercial solar is being purchased. The market has moved from ‘early Majority’ to ‘late Majority’ with commercial solar buyers demanding…
The Solar Productivity Paradox
Rewind 140 years and a remarkable new technology is proving disappointing - electricity. While some corporations were investing in electric dynamos and motors and installing them in the workplace the…